Hand In

Poster

Tshirts and totebags

Tags:

Transmedia touchpoint:

Website:  https://xd.adobe.com/view/f5a0746b-9bb9-4976-bda6-dd11f7d4a49b/

Mobile: https://xd.adobe.com/view/6125aa9e-8235-492d-a06a-979d41322380/

Rationale

The Wellington town hall has been a well-known Wellington landmark since 1904, and as a music venue has hosted a huge variety of local and international artists of varying genres and disciplines. The main auditorium was designed principally for orchestral and choral works, and is renowned for its favourable acoustics which surpass those of many more modern venues. The Town Hall is currently undergoing earthquake-strengthening, and for the purposes of this particular assignment still needs funding to complete this construction before being able to re-open.

Our concept of a town hall celebration festival in which Wellingtonians of all ages can join one another in celebration is delivered using multiple rhetoric strategies. Our campaign focused on the idea of celebrating the music history that is associated with the venue, and to convey this we employed both homage and pastiche to push this rhetoric. Adopting visual design styles from the 1960s and 1970s transports viewers back in time and invites them to consider the building’s place in history and the concerts it has hosted over the years. A second rhetoric strategy which we used quite strongly was allusions to The Beatles, who played at the venue in 1964. Not only is the headline, also the title of one of their songs, but we have design pastiche throughout our campaign which references the famous cover art of their album Sgt. Pepper’s Lonely Hearts Club Band.

Mary Vickers & Matt Kendrew